Cape Style Dresses are in this Winter

When it comes to royal, graceful outlook, cape style dresses are the best option. This winter cape style is hot selling. Now capes are seen everywhere with party dresses, casual dresses, wedding dresses, skirts and trousers. Cape style dresses are designed such that wither they are to be worn over the dresses or they are fused with the shoulders. Depending on the style you are carrying, you can get your cape dress designed. Let’s dive in more detail and have a look at some latest Pakistani cape styles.

Cape Styles by Famous Pakistani Designers

Famous designers like Zainab Chottani, Sania Maskatiya, Erum Khan have introduced their beautiful cape collections. Their collections include formal, casual, wedding and party wear styles.

Casual Cape Style Dresses

Casual cape styles are gracefully designed using fabrics like chiffon, net, velvet and organza. Casual cape dresses are simple without any embellishments. Mostly motifs with thread work are included on dresses. These caps can be worn in the daily work routine on tunics, tops and medium length shirts.

Formal Cape Style Dresses

Formal cape style dresses are designed are using hues and embellishments that keep the look enchanting and refreshing. Formally designed capes include work in silver , gold,beige and ivory highlights. The embroidery work is either or neckline or border or motif is spread all over the dress.

Wedding Cape Style Dresses

Wedding cape style dresses are coupled with garars, lehngas, wedding gowns and frocks. Wedding capes are heavily embellished with zardozi, dabka, zari and cut work. Embroidery with motif on all over the cape is added to give a unique look. Mostly pearls are also added to further elaborate the beauty of the dress.

Online Shopping is Taking Over in Pakistan

Ubiquity of technology has revolutionized eCommerce trends. Given the convenience and speed it offers, consumers are adapting eCommerce models rapidly. Amazon and ebay have emerged as leaders of eCommerce, offering versatile online shopping platforms to their customers. As compared to Western and European countries, the adaptation in Asian countries is a bit slow. Looking at the growth patterns, it is being considered that online shopping in Pakistan will be generating more than 5 billion US sales by 2020.

Strong logistic structure in Pakistan has allowed online shopping websites in Pakistan to facilitate customers with fastest delivery options. If you are still unable to decide which shopping way you need to opt, we have mentioned some aspects of online buying below:


Online shopping offers you great convenience whether you a Shopaholic or not. If you are on busy schedule, then shopping for yourself or your loved ones can be a big problem. So why not try online shopping when you are not required to go out. Just take trip of products in your online store and add them to your cart and book your order. Furthermore, there is no limit of day and night, you can shop 24/7.

Wide Product Range

Retail outlets re restricted due to size , location and customer affinity. While online store allows you the option to showcase as many products as you like and target audience on large scale. Similarly, at the customer end, he is able to find a larger variety on a single online store, rather than going from one retail store to another. Indeed online retailing reduces the investment of building a physical store rather than you can utilize the amount in improving your product range, thereby offering customer unique and outstanding product range.

Product Comparison

With all products listed on same ecomerce website, shoppers as able to compare their prices and specifications in a better way. You can easily check for all possibilities and for the one which suits you. So here is another advantage of online buying that it is not only convenient but it also contributes towards better product selection

Customer Reviews and Feedback

Customer reviews, feedback and suggestions give you a good idea about the product quality or reliability of any online shopping store. From experience of other people you can make a better decision while finalizing your purchase.

Multiple Payment Methods

Multiple payment options like credit card, easy pay, jazz cash and cash on delivery options are being used by online retail stores. This gives the customer their freedom to pay as he like to. Most customers are concerned about fraud so cash on delivery in this case is a better option to consider.

ECommerce Trends in Pakistan

With advancements in internet technology, ways of shopping products have also revised. Now people like to buy things online from the comfort of their home. With just a few clicks, you can buy the products you like and they get delivered at your doorstep. Online retail business has given business owners the ability to bring best deals , more product variety to a wide range of customers in different parts of the world.

Popular Online Shopping Categories

Most popular categories of online shopping in Pakistan include:

  • Electronics
  • Apparel
  • Automobile Parts
  • Furniture

Online shopping websites provide a platform for sellers to target vast range of audience as compared to a physical brick and mortar shops. As per latest research , trend of online shopping is increasing because of easier product access and affordable prices. Customer mindset is now diverting towards online buying as it eliminates the hectic practice of going from shop to shop to buy things. Now single commerce platform with all products listed on it allow customers to buy on just a few clicks. Furthermore, introduction of cash on deliver option has built greater trust in customers.

Emerging brands in Pakistan are focusing more on building online reputation. Same day, cash on delivery and physical demonstrations have increased online shopping trend tremendously.

Role of Social Media

Increasing awareness of social media has also played a major role in promoting eCommerce business in Pakistan. Social media websites allow business to create their business pages and gain customer recommendations and feedback to provide their reliability. Product discussions, polls and product ratings give good ideas to the customer while product making a product selection. Indeed, social media has reduced the distance between brands and customers and
contributed towards better customer relation.

The eCommerce market in Pakistan is getting saturated. hs emerged as a reliable eCommerce platform in this industry. Backed with major brands of Pakistan , is offering unique products in categories such as clothing, electronics, sports and gaming products. With services all over in Pakistan, claims to offer fast cash on delivery to its customers.

In summary eCommerce business is yet growing in Pakistan. Customers have started to trust online seller, yet a lot of advancements have to be done in this field. No doubt the success of eCommerce in Pakistan is good both at sellers and customer’s end.

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